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The People Behind the Brand

Andrew Lell

Andrew Lell, the absolute powerhouse at the helm of Dovetail Strategic, is not your typical CEO; he's a force of nature. With 22 years in the branding and marketing game, he's transformed the landscape of the brand experience, collaborating with Fortune 500 heavyweights like Bridgestone, AT&T, and Southwest Airlines. But it's not just about the corporate wins; it's about forging genuine connections and unlocking peoples full potential. Dovetail's transformation from a humble $40k startup in 2022 to a seven-figure beast in 2023 is a testament to Andrew's hustle and vision. He's not just chasing success for himself; he's on a mission to guide businesses to seven figures and beyond, leaving an impact that resonates far beyond the bottom line. In the world according to Andrew Lell, it's not just about business; it's about building a legacy of relentless prosperity.

Michael Conaty

Michael Conaty, the man behind the magic at Dovetail Strategic, is not just your typical president; he's a visionary disruptor in the sales game and a culture building guru. Picture a place where family values meet corporate hustle, and that's exactly what Michael's cultivating. He's not leading a team; he's fostering a tribe where everyone's got a unique journey, and that's the secret sauce. With a core commitment to goodness, he's turning Dovetail into a powerhouse of ethical success, where authenticity isn't just a buzzword; it's the dang backbone. Michael's not about transactions; he's about forging partnerships that stand the test of time. And this isn't just business; it's an impact-fueled journey. Dovetail's got a leader who's not just talking the talk; Michael is steering the ship towards an exciting destination, blending success, innovation, and an unshakable commitment to their guiding principles. It's not just sales; it's a revolution.

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Caroline Harris

Chief Operating Officer

Let me tell you about Caroline, the unstoppable force behind Dovetail. She's not just committed; she's on a mission to propel this company into a realm of unprecedented success, and she's doing it with the power of authenticity as the driving force.

Authenticity, my friends, is not just a buzzword for Caroline – it's the very backbone of what makes Dovetail stand out. She's not interested in mere transactions; she's forging enduring partnerships that withstand the test of time. This is not your ordinary business journey; it's a transformative experience, a journey fueled by impact, and Caroline is leading the charge.

Dovetail hit the jackpot with Caroline at the helm. She's not just a leader; she's a visionary who speaks the language of success, innovation, and an unyielding dedication to the company's guiding principles. It's not just about operations; it's a new era of how business is done by a powerhouse COO who's steering the ship towards an exhilarating future. Get ready for an exciting ride because Caroline is charting the course to a destination where success and impact collide in the most extraordinary way!

Karol Hoffman
VP of Sales

Meet Karol, a perpetually energetic individual with an unmistakable passion for life! Whether she's bouncing off the walls with excitement about a new project or zooming through her daily tasks with lightning speed, one thing's for sure: Karol brings an extra dose of energy to everything she does. With a boundless curiosity and a penchant for adventure, she's always seeking out new experiences and challenges to keep herself on her toes.

Karol is a self-professed workaholic, finding fulfillment in pushing the boundaries of what's possible and striving for excellence in every endeavor. When she's not channeling her hyperactivity into productivity, you'll find her at home with her amazing family. Loves her husband Ender and a proud mommy to two incredible girls, Karol is reminded every day of the joys of discovery and imagination. And speaking of energy, she is a proud parent of her two beloved huskies, Ghost and Nymeria, who match her energy levels with their playful antics and endless enthusiasm!

Outside of home life, Karol can often be found exploring the great outdoors or diving headfirst into a thrilling book or movie. Let's embrace the hyperactive life together and make every moment count, with Karol leading the charge!


Melissa Watts 
Senior Account Manager

In the dynamic world of sales and marketing, Melissa has proven herself to be an exceptional talent, driven by an unwavering commitment to meeting and exceeding customer needs.

Though her tenure in the field has been relatively brief, Melissa has demonstrated remarkable proficiency, particularly in promotional marketing. Her ability to craft compelling campaigns and engage customers effectively has resulted in tangible success for our team. Melissa's dedication to making customers happy is unparalleled; she possesses a rare blend of empathy, professionalism, and persuasive skills that consistently leave a positive impression on clients.

One of Melissa's standout qualities is her relentless pursuit of excellence. She not only meets sales targets but consistently exceeds them, showcasing her innate ability to drive results and deliver value to both the organization and its clientele. Her enthusiasm for her work is infectious, and her passion for sales shines through in every interaction she has with customers.

Beyond her professional accomplishments, Melissa is also a devoted wife and mother of three boys who treasures her time outdoors, whether it's fishing, enjoying the beach, or simply spending quality moments with her family and friends. This balance between her personal and professional life speaks volumes about her character, as she manages to excel in both realms with equal vigor and dedication.

Ana Dy
Account Manager

Introducing Ana Dy, an exceptional Account Manager at Dovetail Strategic. With a stellar reputation for her exemplary characteristics and unwavering dedication to customer satisfaction, Ana stands out as a paragon of excellence in client relations.


Ana's commitment to her role goes beyond mere professionalism; she exudes genuine care and empathy towards her clients, fostering strong, trust-based relationships. Her innate ability to listen attentively, understand client needs, and provide tailored solutions sets her apart in the industry.


Throughout her tenure at Dovetail Strategic, Ana has consistently demonstrated her prowess in navigating complex challenges with grace and efficiency. Her proactive approach ensures that client expectations are not only met but exceeded, earning her praise and admiration from both colleagues and clients alike.


With Ana, clients can rest assured that they are in capable hands. Her blend of expertise, integrity, and warmth makes her an invaluable asset to Dovetail Strategic and a beacon of excellence in the realm of account management.


Account Manager

With a wealth of experience and a passion for customer satisfaction, JC epitomizes excellence in client relations. 

His innate ability to understand and anticipate the needs of his clients sets him apart, ensuring that each interaction is not just a transaction, but a meaningful and fruitful partnership.

JC's exceptional communication skills and genuine empathy allow him to forge strong connections with clients, fostering trust and loyalty. 

Whether navigating complex projects or resolving issues with finesse, John's unwavering commitment to delivering exceptional service shines through in every interaction. 

Driven by a desire to exceed expectations, JC approaches each challenge with enthusiasm and a solutions-oriented mindset. 

His proactive approach ensures that potential issues are addressed before they escalate, earning him a reputation as a reliable and dependable partner. 

At Dovetail Strategic, JC Dy is not just an Account Manager; he's a trusted advisor and ally, dedicated to helping clients achieve their goals and surpassing their expectations every step of the way.


Customer Service

Meet Archie, a dedicated professional with a passion for providing exceptional customer service. With a proven track record as a customer service expert, team leader, and subject matter expert, Archie brings a happy experience and enthusiasm to every interaction. As a seasoned customer service professional, Archie understands the importance of building strong relationships and exceeding expectations.


Whether it's resolving complex issues or ensuring smooth interactions, he thrives on delivering solutions that leave customers satisfied. Furthermore, he is recognized as a subject matter expert in their field, possessing in-depth knowledge and expertise that enriches customer interactions. Their commitment to staying informed and up-to-date allows them to provide accurate guidance and support to the customers.


Beyond professional accomplishments, Archie is deeply passionate about making a positive impact on the lives of others. Whether it's mentoring team members, or simply lending a listening ear, He is dedicated to fostering meaningful connections and contributing to the well-being of those around them.


A blend of exceptional customer service skills, leadership acumen, subject matter expertise, and a genuine passion for people, Archie is poised to make a lasting difference in any environment they encounter.


Get in Touch

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